Ola has been competing with Uber aggressively to retain the top position in the Indian cab aggregator market.
Cab aggregator Ola is all set to expand into its first global market with plans to begin operations in Australia by early 2018, the company said in a statement on Tuesday. Starting today, Ola is inviting private hire vehicle owners in Sydney, Melbourne and Perth to register with Ola as its driver-partners, with an introductory offer of only 7.5 per cent commission charges from driver-partners who join now.
It will share further details of the commencement of commercial operations - subject to necessary regulatory approvals - later.
Ola, India's biggest ride-hailing firm, announced plans Tuesday to launch its services in Australia - the company's first foray outside its home market. Europe's Taxify - another company backed by Didi - moved into Australia via a Sydney launch in November. The company had raised $1.1 billion from investors, including Tecent and SoftBank, last year, and was in the process of raising another $1 billion. "On an aggregate basis, Ola serves as many as a billion rides annually, through its platform".
Ola says its success comes down to the personalised experience it provides, and its driver-partner focus.
He added that the company aims to "create a high-quality and affordable travel experience for citizens" with a "strong focus on driver-partners and the community at large".
Ola's rival Uber already has an established business in Australia.
Australia itself is dominated by Uber, Ola's foe in India, which operates in over 20 cities across the country and New Zealand.