Wednesday, 21 February, 2018

Chaos in France after Nutella offers super discount

Nutella GettyLast year the recipe for the spread changed- more sugar and skimmed milk powder was added
Nellie Chapman | 27 January, 2018, 01:01

Reports from France have claimed that shoppers have been "rioting" over Nutella after the chocolate spread was heavily discounted by one of the country's largest supermarket chains. The decision sparked a frenzy as people tried to grab as many jars of the nutty spread as possible, AFP reported. Because many people turn to sweet things in times of uncertainty, the chance to get a hold of something comforting for next to nothing probably proved irresistible to the shoppers.

Police were called to fighting at a store in Ostricourt, according to Le Parisien.

This footage shows shoppers in a supermarket in northern France wrestling to get their hands on a stack of discounted Nutella jars.

Whatever the reason, the scenes at Intermarche supermarkets in France on Thursday were reminiscent of Black Friday bonanzas in the USA with customers jostling, scuffling and battling each other to get their hands on the chocolate.

Staff at one store, in Otstricourt, were forced to call police after disturbances broke out.

In one video posted on Twitter, stunned bystanders declare "ce n'est pas normal" as they watch the scrum.

"It was a real disaster, 200 people were outside waiting for the supermarket's opening", one employee at a store in Metz, northeast France", told CNN.

"They are like animals".

Customers fought to get their hands on jars and the store employees got nervous.

Ferrero, the company that produces Nutella, decried the incidents and distanced itself from the supermarket chain.

The French are famous for their love of Nutella.

"We regret the consequences of this operation", the Italian company said in a statement, saying the offer had "created confusion and disappointment in consumers' minds".