The annual cost of Prime, which includes two-day shipping and video streaming, was unchanged at $99.
But he also noted that the new increase means that monthly subscription members will be paying a 57% premium over yearly members - at almost $60 extra a year. Prime members can check their membership page for more information on when they will charged. The company announced on Friday that it's bumping up the price for those who pay for it on a month-by-month basis by 18% from $10.99 to $12.99. It also reported that in one week alone over the holiday season, more than 4 million people started Prime free trials or began paid memberships. If nothing else, it could provoke some monthly payers to consider an annual membership. Qualifying college students will pay $6.49 a month, up from $5.49. These changes are going into effect today for new customers.
"We also continue to introduce popular and award-winning Prime Originals, like The Grand Tour, Sneaky Pete, and the Golden Globe-winning The Marvelous Mrs. Maisel - all included with Prime Video", the company wrote.
Generally, an investigation has discovered that Amazon Prime endorsers are important to the eCommerce retailer: They right now make a normal of $1,300 in buys every year - and they keep on growing their spending. On February 1st, Amazon is holding its quarterly earnings call, and we'll tune in to see the company says anything about the new pricing structure.
Amazonsaid it has invested in making Prime more valuable to its members, making more items eligible for Prime shipping and increasing the video offerings. Subscribers get access to free two-day shipping on millions of products, as well as discounted rates on next-day shipping.
According to "Cowen analyst John Blackledge", Prime's subscriber base has 60 million US members, with about 54 percent of USA households paying for the service.