Sunday, 21 October, 2018

The Weeknd says goodbye to H&M over racist 'monkey' sweatshirt ad

The Weeknd says goodbye to H&M over racist 'monkey' sweatshirt ad The Weeknd says goodbye to H&M over racist 'monkey' sweatshirt ad
Stacy Diaz | 12 January, 2018, 17:50

Celebrities including rapper and producer Diddy, footballer Romelu Lukaku and basketball player LeBron James have responded to the controversy by superimposing new slogans on the photo of the hoodie.

The jumper has now been removed from sale, with H&M collaborators including The Weeknd and G-Eazy parting ways with the Swedish brand.

"Am the mum and this is one of hundreds of outfits my son has modeled", she wrote according to The Daily Mail.

Mango revealed that she had been present during the shoot created to promote a £7.99 hoodie on its USA and United Kingdom websites but conceded that "everyone was entitled to their opinion" as regards the offensiveness of the image. "We all make mistakes, some worse than others I guess". James wrote in a post showing the boy wearing a crown accompanied by the words "King of the World". He fumed on social media: 'U got us all wrong! I'm not totally sure they deserve the full weight of the backlash which has fallen on them.

The sweatshirts now retail on Dolezal's website for $15 and, in the description, she details a trying experience with her son, in which a schoolmate called him a "monkey", that came to mind after seeing the sweatshirt.

So... we're eleven days into the New Year but already 2018 has kicked off with a whole new host of entertainment scandals (*cough* Logan Paul *cough*) and more relevant to this article, PR disasters: that's right H&M, we're looking at you. "The ruler of the world, an untouchable force that can never be denied!"

He also wrote the caption: 'Accurate.

The Weeknd tweeted earlier this week that he was "shocked and embarrassed" by the photo. I certainly wouldn't want to be working in the H&M PR department right now.

The campaign group Models Of Diversity, which pushes for more diversification across the industry, said H&M should be "ashamed".

"We appreciate the support of those who have seen that our product and promotion were not meant to cause offence but, as a global brand, we have a responsibility to be aware", wrote H&M in a statement to Fox News.

They also issued a second apology on their website, stating their regret of letting a black child model the hoodie in question.

Thousands of social media users criticised the advert and celebrities soon joined in the calls for an apology.