Through this feature, users will get an option to tap to share to WhatsApp from Instagram sharing and they have to press "send" in WhatsApp to post the story. The number of combined users on both these platforms is nearly twice the size of Snapchat, which now has around 173 million daily active users.
Facebook owns both Instagram and Whatsapp, with the move presumably working to make it even more seamless to share videos and photos.
According to a report by TechCrunch, an Instagram Story posted as a WhatsApp Status will be encrypted just like the rest of WhatsApp.
Social media giant Facebook is ruling the social space for a decade, and combined with Whatsapp and Instagram, the company has hardly any competition.
Instagram Stories, by design a clone of Snapchat's once defining feature, have been rapidly growing in popularity ever since their introduction back in March, 2017.
This new feature will work by using the public API (application program interface) which will allow developers to integrate WhatsApp with third-party apps. Over there, they need to hit "Send" to post the story on WhatsApp as a Status.
Similar to the user's page, now the hashtags will also have a follow option. What about you people?
Encouraging Story posting between Instagram and WhatsApp Status is notable because it gives a little more social media spin to WhatsApp, which Facebook acquired in 2014 for $19 billion with the explicit promise that it would stay independent of Facebook. This will also help both the platforms to boost traffic.