Friday, 14 December, 2018

Samsung shows its automotive hand at CES 2018

Samsung shows its automotive hand at CES 2018 Samsung shows its automotive hand at CES 2018
Sherri Watson | 12 January, 2018, 19:37

Each new solution was made possible through the HARMAN-Samsung alliance that leverages Samsung's global scale, R&D capabilities, dominance in mobile/TV/semiconductors and distribution channels and HARMAN's leading connected vehicle heritage, relationships, market knowledge and growing community of innovation partners.

At the time of the acquisition, Young Sohn, President and Chief Strategy Officer of Samsung Electronics, said, "We see transformative opportunities in the auto - and a future which seamlessly connects lifestyle across automotive, home, mobile and work. They'll bring mobility to people who need it, make our roads safer, and revolutionize our communities", said Young Sohn, President and Chief Strategy Officer at Samsung Electronics, and Chairman of the Board at HARMAN in a press release. "Building an autonomous platform requires close collaboration across industry, as one company can not deliver on this enormous opportunity alone".

Samsung bought Harman in an $8 billion deal that closed in March 2017, the biggest overseas acquisition ever by a South Korean company. This technology is incorporated into the DRVLINE platform.

Finally, Samsung and HARMAN announced its new open and modular DRVLNE platform for LEVEL 3, 4, and 5 automation.

A new ADAS product that uses the platform will feature lane-departure warning, adaptive cruise control, collision warning, and pedestrian warning algorithms. There's the new Digital Cockpit platform that's designed for all vehicle segments. "Harman has the heritage and expertise in automotive, and collectively Harman and Samsung harness our best technologies and global scale to accelerate how we better serve the needs of automakers in this rapidly evolving automotive market". But the company is also showcasing what it calls a "digital cockpit", which is a clever system that lets drivers personalize cars they don't even own. These include: an $8 billion acquisition of connected technologies company HARMAN and the creation of a joint automotive Strategic Business Unit; the establishment of a $300 million Samsung Automotive Innovation Fund; and a series of investments and partnerships created to promote collaboration in the automotive sector. And the fact it set up a strategic business unit for autonomous and advanced driver assistance technologies, along with a $300 million fund for investing in automotive startups and technology, shows just how serious it is about this burgeoning sector.