Monday, 22 January, 2018

Circuit City to relaunch as online store in February

Circuit City sets return date Sandy Huffaker Getty Images A Circuit City store in San Diego California from Nov. 3 2008
Nellie Chapman | 12 January, 2018, 06:17

Years after going bankrupt, Circuit City is set to make a comeback.

Shmoel said Circuit City will launch a personalized online shopping experience February 15 that melds e-commerce, social networking and solution selling to "allow the products to find the consumers" as they browse the site, Twice reported. Schmoel announced the business strategy at a press briefing at the Consumer Electronics Show in Las Vegas.

IBM Watson's artificial intelligence commerce platform, which can learn customers' interests, will be used to support the site.

Fans of the electronics store "where service is state of the art" will soon get to shop at Circuit City once again. Shmoel added at CES that the company revamped its website with new features such as search by photo, virtual vignettes, augmented reality and real-time tech support through its video chat.

Circuit City has partnered with SkinnyIT to provide home installations and with Taylored Group to design 8,000-10,000 square feet showrooms, Twice.com reported. It's unclear when Circuit City's first showroom will be ready to open.

Shmoel acquired its brand, website and associated trademarks in 2015, and now says that "major retailers" are interested in working with it on stores within stores.