Fordtruck marketing manager Todd Eckert says he expects the diesel to make up about 5 percent of overall F-150 retail sales. The F-Series accounted for almost 40% of all full-size USA pickup truck sales past year.
Ford will offer a diesel engine in its top-selling F-150 pickup for the first time in mid-January, a 3.0-litre Power Stroke V6 unit that promises to deliver best-in-class torque and towing numbers while still sipping fuel at an estimated 9.5 L/100 km on highways, according to the manufacturer. The diesel engine won't be the last option coming soon to the F-150: the automaker has already confirmed that a seventh, a hybrid powertrain, is on the way. Some simple math using current national average prices for regular unleaded and diesel fuel suggests that unladen highway driving in a 30-mpg Power Stroke could pay back the $2,400 premium over the equally tow-capable 3.5-liter EcoBoost in as little as 21-25,000 miles (based on that engine's 21-25-mpg highway rating in various fitments).
"For every truck owner who wants strong fuel economy while they tow and haul, we offer a new 3.0-liter Power Stroke V6 engine that dreams are made of", said Dave Filipe, vice president global powertrain engineering.
The engine, a variant of the 3.0L turbodiesel sold in Jaguar and Land Rover models, is built at Ford's Dagenham Engine Plant in the U.K. Ford expects the plant to be able to provide ample supply of the engines.
Ford said it was confident its diesel engines would comply with emissions standards. Fleet customers can order the engine on all trim levels with SuperCrew 51/2-foot or 61/2-foot beds, or the SuperCab with a 61/2-foot bed. It'll even be available in F-150s fitted with the off-road FX4 package, but a Raptor diesel is not in the offing. About 70% of Super Duty trucks are equipped with a diesel engine, which often includes a special transmission created to handle higher levels of force that provide more towing and hauling capability with comfort. The company will begin taking orders for the new F-150 diesel in the middle of this month, with deliveries scheduled to be this spring. It'll be optional on the 2018 F-150 Lariat, King Ranch and Platinum edition SuperCrew trucks with either a 5.5-foot or 6.5-foot bed configuration, and SuperCab trucks with a 6.5-foot bed configuration.
The diesel F-150 will cost between $2,400 and $4,000 more than a comparable gasoline truck, depending on the specific model, Ford executives said. The Ram 1500 previously offered a light-duty diesel, but it's unclear if it will return in 2018.