Tuesday, 14 August, 2018

Instagram tests standalone messaging app called Direct

Instagram tests standalone messaging app called Direct Instagram tests standalone messaging app called Direct
Sherri Watson | 07 December, 2017, 19:39

Instagram is working on a dedicated messaging app.

Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application.

The reason for the split is the notion that private messaging does not fit comfortably within an app which is designed for broadcasting images and messages publicly.

"We want Instagram to be a place for all of your moments, and private sharing with close friends is an important part of that", Instagram product manager Hemal Shah said. When you open Direct, it goes straight to the camera - perhaps in an effort to condition you into creating and sharing content.

Direct is available from today in Israel, Italy, Chile, Portugal, Turkey, and Uruguay, on both Android and iOS.

When you're in Direct on your Inbox page, starting to swipe again the left will reveal an Instagram logo, and completing this swipe will automatically open up the main Instagram app. Direct also ships with four exclusive filters and is ultimately seeking to grow its user base even more by providing people with a more focused experience, albeit one that's still deeply integrated into Instagram. Most of the features that are in the Direct app can already be found on the current Instagram app.

The app consists of three screens.

"Camera-first", huh? That sure sounds a lot like Snapchat. The inbox houses all of the user's received messages, while the profile screen lets users access the app's settings.

Direct, which now opens to the camera in a similar way as to how the other social media photo-based platform Snapchat does. Instagram has no timeline to launch it globally, but it'll probably happen eventually. A similar feature is also present in the Instagram app to quickly jump into Direct. When Messenger became a standalone app, it started with around 500 million users.

This is similar to how Facebook stripped out the messaging aspect of its core app and introduced Messenger as its IM platform.