Tuesday, 11 December, 2018

Disney decides to remove Olaf's Frozen Adventure from theaters after backlash

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Stacy Diaz | 06 December, 2017, 16:57

Normally, it wouldn't be so tricky.

Olaf always planned to melt this week.

Los Angeles:The animated Disney and Pixar hit "Coco" ruled at North American box offices for a second week, figures released Monday showed, beating out superheroes, dramas and Christmas comedies. But, according to Mashable, the Frozen short is being removed from Coco in the wake of viewers complaining that the overly long adventure was shoehorned onto the beginning of another movie. Disney has commented on this decision, telling EW, "It was always promoted as a limited run".

When Coco was released in Mexico with Olaf's Frozen Adventure, it sparked an outcry on social media. Besides which, there's always the possibility that it might be included on a DVD release of Coco in the extras. Cinemas will thus be able to programme an extra screening of Coco each day as a outcome. It will be news to some folks that the short is ending this week, and maybe people who want to see "Coco" again - or for the first time - will be more willing to do so now that they know the run-time will be 22-minutes shorter. "One of the worst things Disney has ever made". The original plan was to play the short before Pixar's Coco.

Olaf's Frozen Adventure, a short film by Disney based on the characters of the 2013 blockbuster Frozen, is being pulled from theaters across the United States starting 8 December. According to the Los Angeles Times, Lava, the short which dropped before Inside Out lasted seven minutes, Geri's Game (which dropped before A Bug's Life) is four and half minutes long while Day and Night (which was shown before Toy Story 3) was nearly six minutes.

"Length is the biggest issue, of course, since the actual movie doesn't start until 40 minutes after the advertised time, between trailers, ads, and Olaf", the publication reported. Or to keep an extra-close eye on ABC's festive programming.

The same can not be said about Olaf's Frozen Adventure.