Gmail has been optimised for Apple's new iPhone X, a month after the tenth anniversary Apple smartphone hit shelves. Unfortunately, buyers were anticipating a larger than usual price tag so they chose to hold off on their purchases until the iPhone X was available to buy. Considering the complete overhaul that the iPhone X offers, consumers may be postponing their purchase decisions until they can test the iPhone X and decide whether the higher price, compared to the iPhone 8, is worth the premium to them.
"As of October 2017, 35.3% of Apple's installed base customers across Europe and the United States of America had owned their iPhones for more than two years - up from 30.1% a year earlier and signifying considerable pent-up demand within Apple's base". Android saw growth in all of those markets except in China.
Samsung's performance in China continues to deteriorate, with its share now down to just 2.2 percent.