Saturday, 20 January, 2018

Amazon offers prime membership service for free global shipping and video streaming

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Sherri Watson | 06 December, 2017, 10:15

While subscribers will get access to same day deliveries via Prime Now, it will only apply to some 5 million items from the worldwide selection, compared to over 50 million in the U.S., with free shipping if they spend S$60 ($45).

Another service available to Singapore's Amazon Prime subscribers is video streaming, which will allow members to stream or download popular movies and TV series via the Amazon Prime Video app on Android and iOS mobile devices.

"We want to make the lives of customers living in Singapore better every day".

The Vice-President of Amazon Prime International, Mr Jamil Ghani, said that it has learnt a great deal about how to craft the Prime programme through that experience.

"Now with an even wider selection of worldwide items available for unlimited free global shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon". This is just the beginning.

"We have been very encouraged by the strong response and adoption of Prime Now over the last several months", he added.

Today, Amazon announced the launch of Amazon Prime in Singapore. "Amazon has also been adding more local brands that are preferred by local customers, such as Sunshine bread and Bebe Bamboo, as well as collaborating with local partners such as UOB for promotions", she explained.

Now that they have made it accessible for Singaporeans, members get to watch shows on its award-winning Amazon Prime Originals like the highly-anticipated second season of The Grand Tour, which will premiere on 8 December. These are unique offerings that Amazon can provide to the market that its local competitors do not yet provide, she added.

The launch of Amazon Prime comes just after the company ended its Free AmazonGlobal Saver Shipping option to Singapore on Monday, which enabled shoppers here to get free worldwide shipping with a minimum order of US$125.

Apart from qualifying for unlimited free worldwide shipping on orders above S$60 on more than 5 million items from Amazon US via its Amazon Prime Now App, Prime members can also enjoy free two-hour delivery on orders over S$40, between 10am and 10pm daily.

Fans of gaming and video-streaming service Twitch will also be able to enjoy gaming perks, free channel subscription and commercial-free viewing.

But in what was seen as the first step toward developing a major footprint in the fragmented region of 600 million people, some customers were underwhelmed by its initial limited product categories and it faced tough competition from rivals, such as Lazada.