Wednesday, 20 February, 2019

Retail giant Amazon launches in Australia

Retail giant Amazon launches in Australia Retail giant Amazon launches in Australia
Theresa Hayes | 05 December, 2017, 00:40

Amazon Web Services launched an Australian region in 2012, and the Australian Kindle Store opened in 2013.

While Amazon's corporate offices, with 1,000 employees, are located in Sydney, Melbourne, Brisbane, Canberra, and Perth, the company's new fulfillment centre in Dandenong South will be the nucleus for product distribution. Some Kiwi players, like Trade Me, say Amazon's high-volume model might not suit our smaller market.

Orders of over AU$49 sold by Amazon will receive free shipping, and a one-day delivery service is available in select areas across Australia.

However, in Tuesday's statement, the Seattle-based firm said it "expects" to launch Prime shipping benefits in Australia in mid-2018 - though it did not elaborate.

Amazon has officially launched its Australian retail offering after much anticipation and speculation.

Rocco Braeuniger, the man brought in from Amazon's German arm to run the Australian operation, said Amazon would be focusing on "customers and the long-term" as it attempted to build its business in Australia.

"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come".

Australian tech startup Koalasafe has been selling its product via the Amazon Marketplace since 2015.

But, as prices are offered by many different retailers on Amazon's website, others were no cheaper than existing Australian department stores, and some were significantly more expensive.

Australian Competition and Consumer Commission (ACCC) Chair Rod Sims last week offered his support for the online retail giant coming to Australia, noting that the launch would be good for consumers. "The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love", Braeuniger added. But an inside news by some industry experts says that the United States giant will officially start local operation tomorrow.

Amazon Australia's finally switched over the home page.

The Canon EOS 5D Mk IV digital SLR camera with 24-105mm lens sold for $7399 on Amazon, but was on sale for $5600 at Ted's Cameras, with an additional $200 cash back offer available.