Apple, back in March, launched the 9.7-inch iPad priced at $329 (Approximately Rs 21,200), which now is the cheapest full-sized iPad available in the market. The device is expected to launch in the second half of 2018. The tech giant will reportedly announce a new version of the regular-sized iPad at a price point of $259 (roughly Rs. 16,700).
The new launch, reported by Digitimes, is said to be a bid by Apple to get into higher-volume, price-conscious markets with a hope to revive iPad sales that have been falling since the 2014 record highs. Apple claims that they ship around 10 million units of tablets every quarter and they are looking to enhance or at least maintain that figure with a new affordable tablet next year.
A sub-Rs 20,000 iPad from Apple will put the company more in line to compete against the likes of Samsung, Huawei and Lenovo, to name a few. This gives Apple an edge as it is able to provide an ecosystem and brand loyalty compared to its competition, and not to mention timely updates.
Check it the source for yourself, but if I were a betting man, I'd say we might be getting a $259 iPad next year. With iOS 11 now out and bringing tablet-focused features like split-view multitasking and drag-and-drop, the iPad is closer to being your PC substitute than ever before.
Apple is planning to launch its most affordable 9.7-inch iPad in 2018, according to a new report.
The sources pointed out that Apple's new iPad may arrive in the second quarter of 2018 and in addition to regular consumers Apple is also looking to expand the low-priced iPad into the industrial and service sectors. In 2017, they rolled out two tablet models - the iPad Pro for the high-end, laptop-rivalling, premium tablet segment and the iPad 2017 for the average tablet user.