Tuesday, 11 December, 2018

Nintendo's plan to make sure everyone can get a Switch in 2018

Nintendo exec Failed Wii U is responsible for Switch's success From Nintendo via CNN Nintendo Switch console
Theresa Hayes | 11 November, 2017, 01:10

In both Japan and North America, stock for the Switch always sells out. The console has also attracted the attention of third-party studios, receiving ports of Doom (out today) and The Elder Scrolls V: Skyrim (out on November 17).

Nintendo consoles can be notoriously hard to find, and the Switch's enormous popularity has made it no exception to this rule.

Nintendo is planning to produce between 25 million and 30 million Nintendo Switch units next fiscal year, according to a report by the Wall Street Journal citing sources "with direct knowledge of the matter".

Since its launch earlier this year, the Nintendo Switch has steadily grown its audience with over 7.5 million systems shipped, and next year the company might be gearing up for a big push to growing that audience even more. The console is performing way better than the Wii U. It's impressive considering many expected the Switch to struggle in a market with more powerful consoles from Microsoft and Sony and smartphones that have dominated the mobile gaming landscape. The recent launch of Super Mario Odyssey will certainly help Nintendo's efforts heading into the holiday season. Some analysts predict the Switch could ship more than 115 million in its lifetime.

It's good to see Nintendo bouncing back from the commercial failure of the Wii U, a console that had its share of worthwhile games, but fell far short of expectations. Whether the scarcity is artificial or genuine, there continues to be a disconnect between the supply and demand of many Nintendo offerings.