Saturday, 21 July, 2018

Amazon Rolls Out Pop-Up Shops in Pasadena Whole Foods Stores

Amazon said it will turn more than 100 of its Whole Foods Market stores into sales outposts for Amazon’s expanding line of electronics Amazon Rolls Out Pop-Up Shops in Pasadena Whole Foods Stores
Sherri Watson | 10 November, 2017, 13:12

Meanwhile The Wall Street Journal reported this week that Amazon has consolidated its physical retail and fast-delivery operations under a veteran lieutenant of Chief Executive Jeff Bezos, as it integrates its new Whole Foods Market unit with related businesses.

Having spent some time as an Amazon exec, Kessler reportedly will take on new responsibilities with Prime Now, Amazon's rapid-delivery operation, and AmazonFresh, the company's grocery-delivery arm.

The products on sale and available for testing include tech gadgets such as the Amazon Echo, Fire TV and Kindle e-readers.

"The goal", reported the WSJ is to "ease changes across those platforms as Amazon tries to reinvent the way consumers shop in stores".

TechCrunch reports that Amazon is set to expand that footprint by adding pop-up stores in select Whole Foods locations across the USA, just in time for the holidays.

The move is one of the most visible efforts to place Amazon's wares into the grocery-store chain it purchased for $13.5 billion in August.

The e-commerce giant, which bought Whole Foods Market earlier this year, will be rolling out Amazon-branded pop-up stores inside the grocery locations by the end of the year, including in a number of Bay Area stores.

As such, with deals season about to go into full Black Friday overdrive, Amazon is getting ready to slash the prices of its own-brand gear in Whole Foods stores. And more recently, Prime Now and AmazonFresh have been added to his plate. Kessel's leadership is displaying an acute awareness of the market, as he was reportedly responsible for the company scaling back some delivery services in specific zip codes.