Tuesday, 23 October, 2018

Intel hires AMD exec to develop its own graphics technology

Above Jen Hsun Huang CEO of Nvidia at CES Above Jen Hsun Huang CEO of Nvidia at CES
Theresa Hayes | 09 November, 2017, 13:10

While Intel's primary focus is on the x86 instruction set architecture (ISA), the company has tried to break into the discrete graphics segment before. With a quarter of a century of experience developing and refining graphics processing chips, Koduri is certainly well qualified to lead Intel's renewed effort at relevance in computer graphics.

His return to AMD in 2013 was widely heralded as just the thing to reinvigorate the company's GPU developments, uniting both hardware and software under Koduri at AMD for the first time.

Koduri will have similar responsibilities at Intel, as he will be senior vice president of the newly formed Core and Visual Computing group at the world's biggest chip maker, which is also the world's biggest rival for AMD.

Nevertheless, Intel faces a long road from the graphics blocks it now puts on its PC processors to a full portfolio from high-end discrete to embedded GPU parts. Raja will also be the General Manager of a new initiative that will push edge computing solutions.

Above: Raja koduri, former head of Radeon Technology Group. However it's very notable that Intel is calling these "graphics solutions", so it's clear that this isn't just another move by Intel to develop a compute-only processor ala the Xeon Phi.

As reported earlier, Intel aims to build a mobile processor that takes up half the space that current configurations do, pointing to a complete SoC integrating HBM2 (high-bandwidth memory), the CPU, and GPU. Going forward under Koduri's leadership, the company will unify and expand differentiated IP across computing, graphics, media, imaging and machine intelligence capabilities for the client and data center segments, artificial intelligence, and emerging opportunities like edge computing. 24 hours after that, Radeon Technologies Group Chief Architect, Raja Koduri, announced he was officially leaving. "With Raja at the helm of our Core and Visual Computing Group, we will add to our portfolio of unmatched capabilities, advance our strategy to lead in computing and graphics, and ultimately be the driving force of the data revolution". He has been part of the AMD graphics business for many years, heading it twice during his time at the company. In Koduri's words, it's an "opportunity to drive a unified architecture vision across [Intel's] world-leading IP portfolio that helps accelerate the data revolution".

Raja M. Koduri will join Intel in December as chief architect.

The PC Gaming channel is presented by Intel's Game Dev program.