Thursday, 18 October, 2018

Google to Update Chrome with Better Ad-Fighting Features

Google to Update Chrome with Better Ad-Fighting Features Google to Update Chrome with Better Ad-Fighting Features
Theresa Hayes | 09 November, 2017, 13:07

Earlier this year Google started a campaign against malicious ads, where the company had said that advertisers need to clean up their ads or they won't be allowed to appear on Chrome at all. Google noted in a Chromium Blog post published today that this method now bypasses Chrome's pop-up blocker. However, early access to the protection has been spotted on the latest public release.

Fortunately, Google will soon be addressing the matter on three different levels. Google shared the reason behind this move that the company received many feedback from users regarding third party ads. It is now a standard feature among the browsers.

"To address this, in Chrome 64 all redirects originating from third-party iframes will show an infobar instead of redirecting, unless the user had been interacting with that frame". These have proven to be hard to detect automatically, but in January Chrome's pop-up blocker will prevent sites with these types of abusive experiences from opening new windows or tabs.

The first type of advertising junk that will be targeted by Google Chrome 64 in January 2018 are the redirects: some websites open new windows so that the user has not clicked on a link.

Google had previously announced that they will add an ad-blocker in Chrome, referring to it as a "filter" to block certain unwanted ads. Come January, Chrome's pop-up blocker will be able to prevent such abusive content from opening. Chrome will detect this behavior, trigger an infobar, and prevent the main tab from being redirected so users can continue to their intended destination. The new features have been created to help avoid "abusive experiences" and improve web browsing on the whole, and will be rolling out in future Chrome updates.

The latest version of Chrome for Android has been released and allows you to view your saved passwords, which is a feature previously only available on the desktop variant of the browser.

It's worth noting that on Chrome 62 (the current stable version) these redirects are blocked, but there is no message telling you about them. After that, a single restart of your Chrome browser will protect you from website redirects to some extent.