Wednesday, 22 November, 2017

Twitter Publicizes and Executes Character Limit Expansion

Theresa Hayes | 08 November, 2017, 23:51

This week, the social media outlet started allowing most users 280 characters for their tweets. But the social media platform now opened up the feature to all users following a successful trial run.

Perhaps that is true, but here in Texas we don't really know how to act with the new character limit.

Here are some of the interesting findings Twitter discovered when testing the 280-character limit.

Rosen and Twitter's Senior Software Engineer, Ikuhiro Ihara, conducted an experiment in September based on the notion that a user can articulate twice the amount of information in one character using tongues like Japanese, Korean and Chinese versus English.

Apparently not feeling particularly inspired, Angela Merkel's spokesman said he would remain a man of few words - and few characters - on Twitter.

"We saw when people needed to use more than 140 characters, they Tweeted more easily and more often", Twitter product manager Aliza Rosen said on in a blog post on Tuesday.

Twitter's findings. Chart source: Twitter. In its tests, it notes that 9% of users under the 140-character limit tried to send out Tweets that were too long.

Only 2% of tweets from test users were over 190 characters.

Twitter's character limit was created so that tweets could fit into a single text message, back when many people were using texts to receive tweets.

Test users "received more engagement (likes, retweets, @mentions), got more followers, and spent more time on Twitter", Rosen said. "As a result, we are now redesigning our application to make it easier to use". "With the expanded character count, this number has dropped to only 1 percent of tweets running up against the limit".