Wednesday, 14 November, 2018

Paytm introduces Inbox with end-to-end encryption and message recall

BI Intelligence BI Intelligence
Sherri Watson | 03 November, 2017, 15:15

Paytm has rolled out a new update of its app which introduces a new feature called Inbox.

Paytm, the topmost "Digital Wallet" to introduce a chat characteristic in order to escalate the charm among a competitive market. It could be a major move towards the trend of social payments in the country.It has an interface similar to other messengers. With the Inbox feature, you can request or send money to your contacts from within the app.

The Paytm "Inbox" feature is available with the latest Android update, and will soon roll out to iOS. Senior Vice President of Paytm, Deepak Abbot said that "We have realized that besides making payments, our users and merchants also like to communicate with each other".

The advent of mobile payments in India comes as part of a wider push from its government to digitise the country. "Users will increasingly message because of the presence of payments on the same platform, and they will increasingly use payments because of the presence of messaging on the same platform", Ghose said.

Paytm was founded in 2010 as a mobile recharge app, it was one of the first apps to offer an online mobile recharge service. Paytm Inbox is also an enlargement of the Paytm "Lifafa" trait on its wallet application, which was a big hit among consumers during the festive season of this year. Now the company has chose to come up with instant messaging within the Paytm app. In August, it was reported that WhatsApp was already testing verified accounts for businesses. Paytm may try something similar in a cross-platform model.

It also allows users to recall their messages using a "Delete for All" option.

The messaging platform is encrypted end-to-end, and you can initiate private conversations and create group chats as per your choice. The messaging app will also allow users to send pictures and videos and share live location. There is a need of social messaging, commerce and payments seamlessly blending into one another. It is considering that Paytm inbox has nearly same features as most popular networking site Whatsapp and it is now ready to compete with Whatsapp.