"Customers shop Amazon year-round for our great prices, unbelievable selection, and free shipping on over 100 million products".
Of course everyone knows that the moment the calendar page flips from October to November, Black Friday shopping season is in full effect.
This has been observed as the beginning of the Christmas shopping season in the United States since 1952. A recent Deloitte survey found that shoppers plan on making 51% of their holiday purchases online and 42% in stores. But online retailer Amazon isn't waiting around for some arbitrary date to arrive.
Here's what you need to know to prepare yourself for Black Friday this year.
It comes after the Thanksgiving Day in the US.
There is plenty of debate about when Black Friday became such a remarkable retail and social phenomenon.
Thanksgiving may still be weeks away, but Amazon's Black Friday store is now officially open for business! Case in point, you won't find these beauty bargains in brick-and-mortar stores, so they are sure to sell out faster than the period of time we call the holiday season.
There are countless offers to comb through already, and more coming each day.
Whilst the term "Black Friday" was thought to have been coined in the United States of America in the middle of last century, it's only when online retailing seized the momentum that it has become such a powerful marketing tool.
Though various discounts and deals will be running between now and the official Black Friday, Amazon listed some initial deals in their release on November 1.
So that whether it's a bedroom furniture retailer using the #blackfriday hashtag on Twitter to boast about their savings, or an electrical brand advertising their latest promotions via targeted Facebook post, it seems that Black Friday is an essential part in the build-up to the holiday season.