Established telecom operators Bharti Airtel and Vodafone India are making efforts to bring subscribers of Anil Ambani-led Reliance Communications who will soon be without a network following RCom's decision to shut down major parts of its wireless business and focus on 4G services. The customers will get a cash refund of Rs 500 after 18 months and other Rs 1000 after 36 months, taking the total cash benefit to Rs 1500. If users exhaust the limit, they will be charged at 10 paise/minute for the extra minutes. Also, Reliance has its own brand of touch screen Android smartphones called LYF, so it will be interesting to see what Reliance Jio has in store for the future.
The Rs. 599 and Rs. 799 plans from Airtel also gives unlimited voice calls (both local and national calls), 100 SMS per day for 28 days. To counter Reliance Jio's tariff plans, other leading telecom operators have been trying really hard to establish new market strategies and come up with aggressive plans in the Indian market.
The plan is valid only for prepaid customers.
Similarly, Vodafone and Idea had also launched similar offers to compete with Reliance Jio's Rs. 149 plan. According to reports, the new offer that has been announced by Airtel offers limited 2GB data with no fair usage policy (FUP). In contrast, Reliance Jio offers unlimited incoming and outgoing roaming calls without any daily cap which gave the operator an upper hand. Having said that, Airtel also modified all its unlimited plans such as Rs. 549, Rs. 499, and Rs. 399 as well.
Airtel Rs. 244 plan: Under this Rs. 244 plan, customers recharging with Rs. 244 can avail free unlimited voice calling (same network Local + STD), along with 1GB 3G or 4G (depending on the circle) mobile data for a period of 70 days.
Airtel Rs. 198 plan: In this plan, Airtel is offering unlimited local and STD calls along with 1GB of mobile internet data for a validity of 28 days. This plan is applicable for 4G-enabled handsets only.