"A lovely GT with wonderful technology packed into it - a great start for our new Polestar brand", Thomas Ingenlath, Chief Executive Officer of Polestar, said in the press release announcing the Polestar 1. It will be called as the Polestar 1 and the production is expected to start by mid-2019. A 2.0-litre, 4-cylinder petrol engine drives the front wheels. The auto is based on Volvo's Scalable Platform Architecture (SPA) however Polestar claims that their engineers have modified nearly 50% of the platform. Polestar will have access to Volvo's deep knowledge base, engineering expertise and platform technologies, helping it to launch vehicles more efficiently than a brand-new independent automaker. From 2017 onward, Polestar will be a separate company in the Volvo group that will be focused on design and production of high performance electric cars.
The Polestar 1 will also form part of a new scheme which the manufacturer says will move away from the traditional model of vehicle ownership. However, as the developers say, the new vehicle is only half consists of parts of old Volvo models. In pure electric mode, the auto behaves like a rear-wheel-drive vehicle with a claimed range of 150 km. "If you wish to understand the cost of a Polestar 1, purely for competitor comparative reasons, the indicative target price would be in the region of 130-150,000 euros".
More details about the subscription services were also disclosed.
Next up for the brand is the Polestar 2. The Polestar 3 will follow, giving Polestar a battery electric SUV to sit between the flagship 1 and the 2 in terms of pricing and volume. A single monthly payment will streamline related expenses like insurance and maintenance, and Polestar will offer pick-up/drop-off servicing for when it's time for that oil change or tire rotation. And we looked forward to Volvo putting it in to production once they'd renewed their core range.
Ordering and configuring your new Polestar will be dealt online but the company will also open a network of so-called "Polestar Spaces" around the world, which will be standalone facilities and not within the existing Volvo showrooms.