Thursday, 19 July, 2018

Samsung working on Bixby 2.0, major improvements on the way

Theresa Hayes | 13 October, 2017, 16:51

The Vice Chief of Samsung Research America, Chung Eui-suk, has been appointed as the new head of the service intelligence group.

Compounding the problem is Samsung's in-your-face attempt to get its customers to use Bixby, namely the dedicated button found on the Galaxy S8 phones. The service intelligence group is in charge of developing Bixby and other artificial intelligence services.

Perhaps the latest appointment of a new executive for the division responsible for Bixby will finally make it the powerful assistant it's actually supposed to be.

Before Chung joined Samsung in 2011, he worked for Ericsson and is credited for being the software expert behind Samsung Pay as well as the software security Knox.

Korea Herald reports that the upgraded version of Bixby will be announced at Samsung's annual developer conference on October 18.

Comparing to other existing virtual assistants such as Google Assistant and Siri, Bixby is not really performing up to par with its rivals.

Bixby can and still needs to be enhanced if Samsung wants to challenge the Google Assistant, Alexa, and Siri. This button, which lacks any official remapping ability and until recently couldn't even be disabled, is easy to press accidentally.

Samsung first made Bixby available in the company's home country this year and it was later rolled out across the globe in August with Korean and English languages.

Samsung Electronics is slated to unveil the upgraded version of Bixby at Samsung's annual Developer Conference in San Francisco on October 18.

The AI assistant Bixby hasn't proven to be the consumer hit Samsung had hoped for and now the company is taking big steps to try and change that.

Samsung is also reportedly set to release a Bixby speaker.

Bixby arrived with the Galaxy S8 handsets, but wasn't complete upon the model's launch for many users.