Saturday, 21 October, 2017

Facebook Inc (FB) Now Allows Food Ordering Without Leaving The App

Facebook Online Order Food Delivery App Courtesy of Facebook Getty Images EyeEm
Nellie Chapman | 13 October, 2017, 18:27

The company is partnering with existing services Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo - not Seamless - and will now link out to those food ordering businesses for restaurants that support them. This isn't ideal for Facebook, as the company wants you constant attention. They can also order directly from restaurants including Papa John's, Wingstop, Panera, Jack in the Box, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Five Guys and Jimmy John's. It's part of Facebook's attempt to get you to stay within the clutches of its app empire, rather than allowing you loose to do something as mundane as feed yourself. This provides the user with a one-stop shop to look at everything you can have delivered to your home, rather than having to visit individual apps and websites.

A button you can click to order food from within the Facebook app is a little far away from Facebook's own vision of a future where your every interaction goes through Facebook Messenger. The feature is rolling out in the United States on iOS, Android and desktop.

Today, Facebook confirms that the Order Food option has been in testing since previous year, and, after adding more partners and responding to user feedback, it's rolling out across the U.S.to all users on iOS, Android and desktop.

This is the latest feature rolled out by Facebook with the goal of keeping you on the site as long as possible.

But if you're left asking why you wouldn't just use an app from these services or chains to begin with, I don't have a great answer for why Facebook's little shortcut would be better. People already use reviews on Facebook business pages to help decide where to order from next, along with recommendations from their social circle.