Southwest Airlines, ending years of speculation, officially announced late this afternoon that it will start selling tickets to Hawaii beginning next year and offer fares that are lower than those now in the marketplace. Once approved, he said, Southwest will fly most of its routes from California to Kauai, Honolulu and the island of Hawaii.
Mahalo to you all as we work to bring America's Most Loved airline to the shores of Hawaii-and I find it fitting that's about as far Southwest as you can go in the U.S! "We're ready and excited to address a request we've heard for years", Kelly said. Southwest Airlines announced plans to start service to the vacation destination.
Southwest doesn't know the exact timing of the service, and it first needs to apply for Federal Aviation Administration authorization to operate the long-distance flight.
The airline said more details of the new service, such as the date it would launch and the mainland cities where the flights would originate, would be released at a later date.
Southwest Airlines could be coming to the Aloha State very soon. But earlier this month it became the first USA carrier to take delivery of the new Boeing 737 Max, a longer range version of Boeing's workhorse single aisle jet.
"We anticipate fares will drop", he said.
No specific routes have been announced, but it's a safe assumption that the airline will launch its Hawaii flights from the West Coast.
"Hawaii is an important place for Southwest Airlines because so many people count on us to take them everywhere they want to go reliably and affordably, " Southwest CEO Gary Kelly said in a statement. "We expect Southwest will bleed margins here for a couple years before scaling back or exiting outright".
"Our seat-mile costs are below (other airlines serving Hawaii) and we will offer lower fares than now are in the marketplace".