Saturday, 16 December, 2017

Gucci pledges to go fur free in 'huge game-changer'

Gucci pledges to go fur free in 'huge game-changer' Gucci pledges to go fur free in 'huge game-changer'
Nellie Chapman | 12 October, 2017, 14:11

Gucci has vowed to ditch fur in its collections and accessories.

Italy's Gucci will stop using fur in its designs from next year, joining a growing number of fashion houses looking at alternatives after coming under pressure from animal rights activists and changing consumer tastes.

Kitty Block, President of Humane Society International, said: 'Gucci going fur-free is a huge game-changer.

Gucci going fur-free is a huge game-changer. "With the help of HSUS and LAV, Gucci is excited to take this next step and hopes it will help inspire innovation and raise awareness, changing the luxury fashion industry for the better".

Burberry was targeted by protesters during London Fashion Week over its continuing use of fur in its collections.

As such, the brand will no longer use any type of animal fur including, coyote, mink, fox, rabbit or karakul, which is a breed of domestic sheep.

Guccis fur-free decision is part of the companys new 10-year "Culture of Purpose" sustainability plan, which also includes the houses commitment to contribute 1 million euros as a founding partner of UNICEFs Girls Empowerment Initiative. "The HSUS and LAV will continue to support Gucci in identifying and reducing its impact on animals and the environment".

Joh Vinding, Chairman of Fur Free Alliance, added: 'For decades animals in the fur industry has been subjected to intense cruelty, living their entire lives in miserable, filthy cages.

Animal rights organization PETA (People for the Ethical Treatment of Animals) has long protested against fur in fashion and welcomed the news on Twitter.

Well done to Gucci to saying no to unspeakable cruelty to animals for the sake of fashion.

Many labels and other luxury groups such as LVMH - owner of Louis Vuitton - are tightening their policies on how leather is sourced from tanneries and how they obtain furs, after a series of scandals over how animals are treated in breeding farms.