Saturday, 21 October, 2017

Get lost mom and dad! Amazon lets teens shop on their own

OMG! Teens now get more freedom to shop on Amazon Amazon now lets teenagers shop via separate logins attached to their parents' accounts
Sherri Watson | 12 October, 2017, 15:49

Indeed, parents can elect to receive a text or email that shows the cost of an item and shipping address, while the kid can add a personalized plea to win approval, such as: "I need this new shirt for church".

"As a parent of a teen, I know how they crave independence, but at the same time that has to be balanced with the convenience and trust that parents need". Parents must add their teens (aged 13 to 17) to their Household account, a free process, after which point the teens are able to use their own login more or less as if it were their own independent account. But for parents who don't want to review everything in advance, the option to set pre-approved spending limits is available, too.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester. Amazon is trying to replicate that feeling for the digital generation. Overall, she sees it as a positive for parents and teens.

Correction: An earlier version of this story incorrectly stated that this service is available only to Amazon Prime members.

The ecommerce giant has already made moves to hook college students via its network of pickup lockers on university campuses and cheaper student pricing for its Prime Music Unlimited service.

"Our new monthly payment option lets students enjoy the best of Amazon in a more flexible and simple way", Ellen Kinney, Director of Prime Student for Amazon, said in a statement.

The idea here seems to be establishing an independent way for teenagers to begin taking over control of their own shopping, but not completely independently of their parents.

Notably, kids can also access their parents' Prime membership at no extra cost as part of this setup.