Monday, 18 December, 2017

Apple reaches deal with Steven Spielberg for 'Amazing Stories' reboot

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Stacy Diaz | 10 October, 2017, 23:41

But it's not NBC (which owns Amblin) or streaming contenders like Netflix and Amazon reportedly close to a deal-it's Apple. It would be one of the first series to be developed under Apple's plan to create original programming.

After years of selling other companies' TV shows and movies in its iTunes store, Apple has taken the plunge into Hollywood and begun competing with those same companies for the rights to produce future TV series.

As the Journal points out, this is the first show Apple has greenlit since former Sony TV executives Zack Van Amburg and Jamie Erlicht were hired in June.

"We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved Amazing Stories franchise with the genius of Bryan Fuller at the helm and more exciting creative partnerships to come", NBC Entertainment President Jennifer Salke said in a statement.

The company, however, is looking to change that, slowly but surely. Sources tell the Wall Street Journal that ten episodes of the fantasy, sci-fi and horror anthology series will be produced as part of the deal, with a budget of more than $5 million per episode.

Whether or not these new players will attract an audience will likely depend on content, not distribution mechanism. Will it be apart of some new service they are launching or will it join Apple Music as the other Apple original shows have been so far. Its Carpool Karaoke spin-off series debuted this fall, and Cupertino unveiled an app development competition series (called Planet of the Apps) at WWDC this summer.

And for all the fuss about new services, Apple still operates iTunes, one of the largest online stores for movies and TV shows in the world.