At the only official store in Shenzhen, for instance, less that a dozen people were queuing outside before the store opened to wait to pick up their new phones, despite the company putting up several rows of queuing railings outside and round the corner, to cope with what was clearly expected to be a potential scrum of buyers.
As the stores started opening up this morning in Sydney, the usual iPhone launch day excitement was clearly overshadowed by the upcoming iPhone X. Going to the future, Reuters reports seeing a visible difference in user excitement associated with these events. "I don't see any reason to buy an iPhone 8 or a plus, as they are no different from the iPhone 7 in appearance - but the iPhone X should be much more popular". "There aren't too many new features to this one". "I wouldn't mind waiting for days [at a shop] for the X, though". Its photograph function is pretty good.
This could explain why there are not the same supply shortages of the iPhone 8 and 8 Plus as there were with previous models.
Poor reviews of the iPhone 8, which comes 10 years after Apple released the first version of the revolutionary phone, drove down shares of the company to near two-month lows of $152.75 on Thursday, as investors anxious pre-orders for the device had come in well below previous launches.
A handful of diehard fans gathered outside the technology giant's Regent Street store to be among the first to get the iPhone 8 and 8 Plus, which were unveiled earlier this month.
The iPhone X is a glass and stainless steel device with an edge-to-edge display that Chief Executive Tim Cook has called "the biggest leap forward since the original iPhone".
The iPhone 8 retails for $1,148 (64GB) and $1,388 (256GB), while the iPhone 8 Plus retails for $1,308 (64GB) and $1,548 (256GB).