Saturday, 16 December, 2017

Today's Google Doodle teaches you to scratch and mix turntables

Google Doodle storyboard Early storyboard design for the logo. Google
Sherri Watson | 11 August, 2017, 14:41

He noticed the crowd went wild whenever he played an instrumental section, instead of the whole song.

The internet giant has launched a new one on their homepage today, which honors the 44th anniversary of Hip-Hop.

At the party, DJ Herc did something different with his turntables that had a ripple effect across music as we know it.

Hip hop is a music genre developed by inner-city African Americans in the 1970s which consists of a stylised rhythmic music incorporating rapping, a rhythmic and rhyming speech that is chanted. "The progression of this culture and sound - from Kool Herc spinning James Brown breaks at a block party to Jay-Z, Kanye West and Drake being some of the biggest forces in music 44 years later - is something that few people at that first party could have anticipated".

Google is celebrating the history of hip hop with - what else - a seriously cool Google Doodle. During the party, DJ Kool Herc made a decision to take songs and only play the instrumental parts - called breaks - instead of the entire tune.

Team Google Doodle leader Ryan Germick grew up watching Fab 5 Freddy as host of "Yo!"

It was here that he created hip hop.

The Doodle features art from graffiti artist Cey Adams and has interactive turntables that let you mix your own samples using famous songs. Don't blame us if you get asked to have a meeting with Human Resources because you suddenly started shouting, "If you got a 50 dollar bill put your hands up", or "Single ladies... make noise". Once you choose the songs on the page, you will be able to customize the mix.

The Doodle's executive consultant and partner Lyor Cohen, the former head of Def Jam Records and now YouTube's global head of music, details the birth of hip-hop further explaining the impact the music had on people and society.