Friday, 22 February, 2019

Roomba Maker iRobot Going to Sell the Digital Maps of Your Home

Roomba Maker iRobot Going to Sell the Digital Maps of Your Home Roomba Maker iRobot Going to Sell the Digital Maps of Your Home
Theresa Hayes | 25 July, 2017, 22:59

The executive is now exploring deals to share data with tech giants like Apple, Google, and Amazon, according to Reuters. iRobot is already compatible with Amazon's Alexa and Google's Google Home, so there's already some sharing of information in place.

"Right now, iRobot is building maps to enable the Roomba to efficiently and effectively clean your home", the company told CNET in a statement. He thinks the mapping technology now guiding top-end Roomba models could change that and is basing the company's strategy on it.

Colin Angle, the CEO of Roomba maker iRobot, revealed plans to sell the home mapping data collected by the cleaning robot to tech companies. To a tech industry eager to push "smart" homes controlled by a variety of Internet-enabled devices, that space is the next frontier. But whether Angle's goal to share more data with Amazon occurs, or separately with Apple or Alphabet, is not clear.

"There's an entire ecosystem of things and services that the smart home can deliver once you have a rich map of the home that the user has allowed to be shared", Angle told Reuters.

Additionally, believing that some persons won't like the theme of robot selling their data to other organizations who don't have the same commitment to user data security.

There's no deadline set for when this will happen, but investors are itching at the possible earnings, hence the reason why iRobot stock grew to $102 per share in June 2017 compared to only $35 in the same month previous year. "The competition is focused on making cleaning products, not a mapping robot".

Primary buyers aren't your regular ad companies, but makers of smart home voice assistants, like Amazon (Alexa), Apple (Siri), and Google (Home). 'I think they have a tremendous first-mover advantage.

Right now, smart home devices operate "like a tourist in NY who never leaves the subway", said Hoffman.

The data could be used in smart home devices, such as speakers and air conditioners, or to help companies find owners new properties.

Angle, however, noted that iRobot will not sell home mapping data without the permission of its customers. Those companies declined or did not respond to Reuters seeking additional comment.