Friday, 25 May, 2018

Amazon and Walmart Investigating After 'N-- Brown' Hair Cap Sparks Backlash

A Walmart store is seen in Encinitas California A Walmart store is seen in Encinitas California
Nellie Chapman | 18 July, 2017, 05:41

The flap went viral over the weekend when shoppers noticed that a weave skull cap was listed as the color "N***er Brown". The Huffington Post reported that the product was indeed not sold by Jagazi Naturals.

Walmart is apologizing for a product description on its website that uses the "n-word" to describe a hair net it had listed for sale on its site.

The company also issued a statement laying the blame on the third-party retailer.

The company replied to angry Twitter users by responding to messages with, "We agree this is appalling", and a copy of the official statement. "The product has been removed and we're investigating the seller to determine how this could have happened".

"We are very sorry and appalled that this third party seller listed their item with this description on our online marketplace", a Walmart spokesperson said.

Sports journalist Kwani Lunis discovered the item, and its offensive description, and alerted Walmart via tweet. "No one will buy the product when you put that offensive name on it".

Jagazi Naturals, the black-owned company listed as the wig cap's seller, said they had nothing to do with the listing. On Monday morning, the word was pulled from the details portion of the listing, and the item itself was taken off the website.

Onuh told the News that there is "nothing I can do about it" and that her brand, a nonsense name she made up herself, has previously been copied by others on eCommerce platforms such as Amazon and to sell similar products. We are feeling the pain here as well.