Saturday, 20 January, 2018

WTF? World Taekwondo Federation rebrands over acronym

WTF? World Taekwondo Federation rebrands over acronym WTF? World Taekwondo Federation rebrands over acronym
Kristopher Love | 27 June, 2017, 08:22

The 2017 World Taekwondo Championships, which is the 23rd edition of the world taekwondo championships, opened in Muju, South Korea, on June 24 and will run through June 30.

World Taekwondo is not the first organization that has been forced to change its name thanks to the rise of a more widely-known, less desirable acronym.

The acronym of World Taekwondo Federation (WTF) is the same as a now common slang abbreviation WTF ('What the f**k?'), which is often used to denote disdainful disbelief.

Iranian taekwondo practitioners have demonstrated wonderful displays of prowess and kicking techniques at the 2017 World Taekwondo Championships in South Korea, and received two medals, including one silver.

"We have reinforced our federation's position as a global leader in taking taekwondo beyond sport and into the field of humanitarianism".

The change came shortly before the World Championships were due to start in Muju, South Korea, today.

Citing the negative connotations in the old name, the organisation said that it was important that it rebranded to better engage with fans, according to the BBC. From there, all official communications and marketing materials will bear them.

"Our vison is taekwondo for all and as World Taekwondo we are confident we can build on our success to date and achieve that vision".

Key priorities are to add value to the Olympic Movement, develop taekwondo and its member base and develop the brand.