Chick-fil-A is looking to capitalize on a diet trend that has swept the US. Courtesy of Chick-fil-A
20 June, 2017, 02:26
In response to customer requests, Chick-fil-A announced the addition of a new gluten-free bun option to its menu, making it one of the first fast food restaurants to offer the item.
"While individually packaged and certified free of gluten, guests will be required to assemble their own sandwiches to reduce risk of cross-contamination". This means they'll receive a deconstructed sandwich: a container with chicken and fixings, along with a pre-packaged bun.
During testing, about three-quarters of those who ordered it, said they were "highly likely" or "very likely" to return because of the gluten-free option, Neslage added.
The fast-food chain said they chose to add the option after getting requests from customers.
The chain estimates that about 18 million Americans have gluten sensitivity, like celiac disease or a wheat allergy, or a preference for gluten-free foods.
The chain says the option comes as more customers have asked for more gluten-free options on their menu.
"We know our customers are looking for more gluten-sensitive alternatives".
The new bun is made with quinoa and amaranth before being sweetened with molasses and raisins.
In test markets, the Gluten-Free Bun was most commonly ordered with the Grilled Chicken Sandwich and the Grilled Chicken Deluxe Sandwich.