The Apple TV, which was last updated in September of 2015, will likely get a new 4K-capable iteration and various tvOS features that are part of the platform's still USA -exclusive TV app.
The device may also help Apple to retain customers loyal to service products such as Apple Music, a subscription music streaming service that costs $10 per month.
The company also revealed that app downloads have grown by over 70 percent in the last twelve months. The statistic casts doubt on the reports of "app fatigue", a phenomenon that is widely thought to be spreading through the smartphone population. App Annie notes that Apple will generate app revenues of $60 billion, while Google Play will yield $42 billion and other Android stores $36 billion. We are amazed at all of the great new apps our developers create and can't wait to see them again next week at our Worldwide Developers Conference."-Philip Schiller, senior vice president of Worldwide Marketing, Apple".
The Worldwide Developers Conference (WWDC 2017) is just days away with most eager to see the new devices Apple may reportedly unveil.
Apple will also likely let third-party services build products for the speaker. The company notes that subscription model has been doing well in a wide variety of services including Netflix and Hulu. This is despite the slow purchase cycle in the smartphone market that continues to engulf year-on-year growth.
In its update on App Store sales, Apple also provided some context on App Store categories driving this growth. The Photo and Video category is also among the fastest-growing at almost 90 per cent growth. It highlights the continued demand for social media apps and photo filtering utilities.
According to Apple, Gaming and Entertainment are its top grossing app categories.
Interestingly, the potential launch of a Siri-powered smart speaker will represent as the first brand new iOS gadget launched by Apple since its Apple Watch hit the store back in 2015. While no reliable leaks have pointed to what iOS 11 will bring, it's expected that Apple will finally bring group FaceTime calls, allowing up to five people at once to be able to participate in a call, as well as peer-to-peer Apple Pay payments, enhanced Siri with possible iMessage integration, Dark Mode, which would make backgrounds black, so you don't strain your eyes when using an iOS device at night or in other dim environments and an improved Mail app.