2017 marks the iPhone's 10th anniversary, and the rumors are that Apple will be releasingthree new models to celebrate: two handsets with incremental improvements, and a third, radically redesigned "premium" iPhone. The other two models will deliver only minor design and feature upgrades over last year's iPhone 7 and iPhone 7 Plus models, according to the report.
Multiple prototypes have reportedly been tested, including a "more ambitious prototype with the same slightly curved front and steel frame, but a glass back with more dramatic curves on the top and bottom like the original iPhone design from 2007".
The screen being tested covers nearly the entire front of the device, resulting in a display larger than the iPhone 7.
To compete against Samsung's Galaxy S8, the iPhone 8 is also said to feature an iSight duel-lens camera which will be vertically aligned on the rear, making it a good fit for VR headsets.
And besides being larger and curved, the display will also be an OLED screen that will offer far more accurate colour representation.
But the new design leaves less room for Apple's TouchID fingerprint sensor, and Apple has had trouble integrating the sensor underneath the screen, according to analysts.
Apple is reportedly testing numerous technologies for its iPhone 8, sources told Bloomberg.
The iPhone 8 is one of the most anticipated smartphones to arrive this year.
While the two other iPhones will use traditional LCD displays, the high-end model apparently uses an OLED display. One reason why Apple might not opt for a curved OLED panel is due to supply constraints. Reports also suggest that Apple plans to add a new front-facing camera with 3D sensing capabilities, water resistance, and it won't have the home button. While the iPhone 7 upgrades will have a few changes here and there, the iPhone 8 is what is keeping fans and investors hooked.
The rumour mill has been working overdrive ahead of the upcoming release of Apple's next generation smartphone, dubbed the iPhone 8.