Mr Zuckerberg said his company had "a lot of work" to do on this front.
Facebook also announced a new programme for developers all over the world to connect, learn, and collaborate with other local developers.
"We've also enabled discovery in the physical world with new parametric Messenger codes".
Users can invite their Facebook friends to join them in this virtual experience and even enjoy 360-degree videos with them while hanging out with their avatars.
During his F8 kickoff speech, Zuckerberg noted that he had once believed the transition to augmented reality technologies would begin with eyeglasses.
The bonus to having augmented reality at the OS level is that anyone can partake in AR experiences without ever having to openFacebook or Snapchat, which is a big selling point for the social media-averse. He also said that he isn't anxious about people's perception of Facebook being a copycat. This year, he seems to be focusing his attention on augmented reality.
Zuckerberg believes that his recent push to add camera features to Facebook's suite of smartphone apps will help the company popularise AR. Snapchat allows companies to design video filters that promote their brands, but charges them to do so. The company also plans to provide related effects to users. This is one of the smaller company's core ad products, and it's only recently gotten off the ground in terms of sales. eMarketer estimated in September of previous year that Snapchat would generate $1 billion in ad revenue in 2017, including brand filters.
Facebook is also rolling out new features and applications for businesses that use its bot technologies or its Workplace collaborative platform.
Facebook CEO Mark Zuckerberg has unveiled the Tech giant's first augmented reality system - and confirmed reports that a "mind control" interface is being created. Early partners include Nike Inc., Electronic Arts Inc. This would be a more advanced kind of augmented reality than what is portrayed in the hit gamePokémon Go, in which digital images are placed over objects in the real world, but have little other interaction with the surrounding world.
Evan Niu, CFA owns shares of Apple and Facebook. They've gained 10.2% in the past three months and 27.6% in the past year, outperforming the S&P 500, which is up 3.1% and 11.8%, respectively.