Monday, 25 September, 2017

Apple Music will integrate with Facebook Messenger's new song

The Chatbot Revolution Is on Hold Facebook Messenger adds app extensions and a bot store
Sherri Watson | 19 April, 2017, 01:41

Using the Messenger camera, users can scan parametric QR codes learn more about events they're attending, like basketball games and concerts.

Messenger CEO David Marcus unveiled what he calls Messenger 2.0.at Facebook's developer conference, F8. "We're delighted to be able to offer users an easy way to order food on-demand by meeting them in the context of their conversations, and to provide delivery.com's large merchant base with a new channel to drive incremental orders". The hope is that people will interact more often with Messenger bots that they come across in the real world, like at a concert or a restaurant. That makes new features like the Discovery tab a welcome addition to Messenger, but it may fully resolve the issue. This includes finding the best bots, places and businesses in the Messenger platform.

Small businesses without budgets for bot programmers can play too with a new Smart Replies tool.

Facebook's new chat extensions can insert into Messenger conversations. Previously, bots were things you engaged with one-on-one. If you're talking about music with a pal, use the Spotify bot to play a song in the chat.

The focus at F8 this year seems to be on bots for Messenger, and Facebook's marketing team is pushing hard for us to associate Messenger, and the bots, with business.

With Messenger 2.0, Facebook seems to have made up its mind on the direction it wants to take with the messenger platform. There's also a search field if you want to talk to a specific store. Facebook's vision for Messenger is similar to how popular chat apps in Asia like Line already work. But that's just the beginning, according to Chudnovsky. "We have a shot at becoming the Yellow Pages of messaging", he said. "All the data we have has been training it".

So this year at F8, Messenger is getting Smart Replies, a bot-based technology created to let a business have common questions be automatically answered via Messenger-such as "What time are you open until today?"-so its proprietors can focus on responding to less typical ones".

Messenger Day is the app's latest Snapchat clone. From today, a "discover" tab will appear on the right-hand side of the home screen and when selected will show a list of recently used bots, trending "experiences" and a search field - much like the facilities of the search bar in the normal Facebook mobile app. Developers can, however, apply to Facebook to have their bot included in this section, so they will not exclusively be prioritised on relevance and usefulness but on whether or not they have applied to the service and been successful.

For businesses, Facebook is obviously also launching tools to generate these codes.

For now, Messenger appears to be sticking to what Facebook knows best: ads. And it's now even easier to challenge your friends to a game in Messenger by tapping the Games tab on the Messenger home screen - which is starting to roll out today to some people in the US.