Sunday, 16 December, 2018

SNL spoofs now infamous Kendall Jenner, Pepsi commercial

Richard Drew  AP Richard Drew AP
Stacy Diaz | 10 April, 2017, 00:58

Her controversial role in the ad, which sees her passing a Pepsi to a police officer amid a racially charged protest, has been met with strong backlash from Black Life Matters supporters in the United States.

In the short film, Kendall skips out of a photoshoot to join a protest alongside placard-waving campaigners, before she offers a can of Pepsi to one of the surly-looking police officers as a sign of peace. Saturday Night Live delivered what may have been the proverbial coup de grace with a "Pepsi Commercial" sketch, humorously pointing out the many ways the original commercial cemented itself as one of 2017's cultural face palms. We also learned that Kendall's been leaning on self-help guru, Tony Robbins, 57, following her controversial career speed bump.

The performance opened with "SNL" cast member Beck Bennett, as the TV spot's creator and director, taking a call from his sister just as he finished rehearsal for the ad. Jenner then hands a can of Pepsi over to a policeman in riot gear which alone seems to solve the objective of the riot and ignites the crowd in Cheers.

We then only hear his side of the conversation: "Uh-huh, sort of tone deaf?" he said.

"This song is the best thing about the awful Pepsi ad", one viewer posted.

In 1989, Madonna starred in a Pepsi ad that was pulled, but her soda controversy stemmed not from the ad, but her edgier "Like a Prayer" video, which debuted just a day after her commercial. Bennett's character says. "Can you put a neighbor on, a black one?" It would be insane to touch it, right? "Don't even show the police?"

The amusing moment comes at the end when Kendall Jenner, played by Cecily Strong, steps out of her trailer talking to someone on her smartphone about the ad. "But you know, I don't think it's a big thing".

The commercial has been accused of trivialising a serious issue by some of its online critics, but Pepsi has defended the advert, saying it carries an "important message". "We are pulling the content and halting any further rollout".