Wednesday, 21 November, 2018

AT&T Will Offer Unlimited Data Plans Without TV Subscription Rule

Nellie Chapman | 17 February, 2017, 00:30

AT&T is the latest U.S. mobile carrier to announce a new "unlimited" data offer. After that time, the plan reverts to the original plan cost of $60 for the first line (an additional $10), the second remains $40, and the third through fifth lines will all cost you $30 per line.

Shares of AT&T, Verizon, Sprint Corp (S.N) and T-Mobile US Inc were flat in after-hours trading. It's unclear how exactly this will affect those customers, but we'll be sure to provide an update as soon as details are made available.

The new AT&T Unlimited Plan will include unlimited talk, text and data on 4 lines for $180. AT&T's version costs the same as Verizon's - $180 - for a family of four but is pricier for an individual.

AT&T says that starting tomorrow, February 17, its Unlimited Plan will be available to all customers. The marketing reminded customers that any video consumption of DirecTV Now that occurred over AT&T's data network will not count against monthly data caps. T-Mobile sells unlimited data for $70 for one line, including taxes and fees. It brought back unlimited data for DirecTV and U-verse customers previous year. No word yet on the amount mobile hotspot data (if any) will be included in the plan.

Sprint is making its new plan a bit sweeter for switchers.

The news comes as the latest announcement in a wave of carrier responses to Verizon's decision earlier this week to revive its own unlimited play. Lines three through five will be free until March 31, 2018.

Conversely, I've seen some readers assume the new unlimited plan really adds up to $100 on one device, more than the current $95 cost of the unlimited plan Verizon stopped selling in 2011. The unlimited plan also includes the Stream Saver feature, which downgrades video to 480p. So, if you have four lines on your plan, your bill will go from $90 a month to $160.