Sunday, 23 July, 2017

Some Wimbledon Players Aren't Happy With Nike Outfits

Some Wimbledon Players Aren't Happy With Nike Outfits Some Wimbledon Players Aren't Happy With Nike Outfits
Kristopher Love | 28 June, 2016, 11:11

The 2016 Wimbledon tournament started on Monday, and tennis fans all over the world want to see if Novak Djokovic can win his third straight Grand slam, or if native son Andy Murray, can win his second Wimbledon title and prevent Djokovic from winning his fourth consecutive Grand Slam. While Djokovic is the favorite of tennis expert picks, Murray is one of the few players that have defeated him this year, and has a great chance of winning the tournament as well.

In an interview with reporters before the start of the tournament, Murray said he believes that British tennis has a feel good factor this year because there are 15 Brits participating at Wimbledon this year.

While Murray is excited about the number of British players in the tournament this year, German player Sabine Lisicki isn’t too happy about the outfits apparel giants Nike designed for the women this year. 

After winning the first match at the 2016 Wimbledon tournament, Lisicki said she rejected the chance to wear the dresses Nike designed for the women because she felt the dress was too skimpy and had the tendency to fly above the waistline.

When Lisicki tried the dress on, she said she wasn’t comfortable showing off so much skin, and chose an alternative dress for her match against American Shelby Rogers. Lisicki said she tried on a number of outfits before settling for a more traditional one for her match against Rogers.

When asked why she chose the outfit she wore on Monday, Lisicki said it was because she felt comfortable in it. She added that feeling comfortable is her main priority when picking an outfit, and the one she picked felt comfortable and looked good so she decided to wear it.

Wimbledon allowed the new design by Nike because it complied with their all-white dress code, and last week, Nike told players to bring the dresses to their rented house for alterations. If the players bring the outfits in for alterations, they can have them fitted to make them more comfortable.

Lisicki, who made it to the Wimbledon finals in 2013, was defeated by Marion Bartoli in the finals. She will play Australian Samantha Stosur in the next round.

According to an email Nike’s sports marketing team sent to players and their reps, the company said they had to make some changes to the dresses to comply with Wimbledon rules, and asked the players to bring the outfits to the Nike Wimbledon House.

The email also stated that it was important that the players bring the dresses in for alterations.

According to reports, Eugenie Bouchard and Laura Robson are among the players that took their dresses in to have them lengthened by Nike.

While Wimbledon is famous for its all-white dress code, it is also known for enforcing a dress code that the outfits must pass common standards of decency at all times.

Serena Williams, who is Nike’s highest profile athlete at Wimbledon, will wear a slightly different version of the outfit. 

When asked for comment, a spokesperson for the All England Club described it as a matter that should be taken up with Nike.